The main reason to use social media is to help drive traffic to your website, in order to find and convert web searchers into customers. When most people think of social media, they automatically think of sites like Facebook, Twitter, Instagram or Pinterest. However, there is more to social media than posting or tweeting on these social media platforms.
Social Media Services
In order to be successful in using social media to promote your products or services, there needs to be a well thought out social media strategy. Making random posts or tweets will not help you find the customers you need to increase your company’s profitability. Instead, a strategy has to be formulated that integrates all social media services to meet business goals.
Social Media Management
A social media company will come up with a marketing strategy that uses social media platforms like Facebook, Twitter, Instagram or LinkedIn to help promote your business, build its brand and drive more traffic to your company’s website. The posts or tweets that are published may include links to shareable content on your website, offer discounts on products, or interact with customers by responding to their questions.
To be successful with social media, certain sites will be better for promoting your business, and an experienced social media manager will know which sites to use. For a software company, LinkedIn may be a better choice than Facebook. A bakery may find posting images on Instagram or Pinterest to be more successful than sending tweets, so your social media manager will create the necessary accounts and manage the posts on those sites.
Content is an important part of a social media campaign, because it will help drive traffic to your website when links to content are posted on your social media accounts. One of the best ways to create shareable content is by having a blog on your website. Although you may not have time to write blog posts, the social media company you hire can regularly post professionally written blogs and link to them on your social media platforms.
In order to meet your company’s goals, you have to determine if a marketing strategy is producing the results you need. If it isn’t, you have to find out why and make adjustments to the strategy in order to start producing the necessary results. There are tools that help analyse how well a marketing campaign is doing, and a social media manager will know how to use them to produce the results your business needs to succeed.
By properly using social media and formulating strategies, a social media manager can help build a community of followers for your accounts. This community may be made up of customers, potential customers, admirers of your business and influencers. They will know how to interact with the community, how to use services to form a cohesive marketing campaign, and how to convert some of those followers into paying customers to help make your business more profitable.