Think of your favourite cola or your favourite coffee shop chain. These businesses are brands and they’ve worked for years to achieve global brand status. So how can you turn your business into a brand? Do you offer a product for sale? Perhaps you offer a software solution for other businesses. Or maybe you offer a service. Regardless of what you offer, there are still some great ways to start turning your business into a brand. It’ll take a lot of work and you’ll need to invest in your business; however, by transforming your business into a brand, you can expect your business to succeed.
What’s a Brand?
A brand is much more than just a logo. Marketing experts claim that a brand is a company’s reputation and visibility. So, in what ways are you visible and what’s your reputation? Do you have a good reputation among businesses that make purchases with your company? And who are you targeting? Are you a B2B (business to business) or a B2C (business to customer) company? Who could recognise your logo in person or online?
Because a brand is your company’s visibility and reputation, you need to start thinking about ways to ensure that your reputation is positive and that your visibility is as wide as possible. For this, you’re going to need to do some marketing.
What’s your business strategy? If you don’t know it, you’re not ready to start branding. Your branding strategy should be aligned with your business strategy. This means that you’ll need to define your objectives. Who are you trying to reach? You’ll also need to define your target audience. For example, if your company sells an app for young people, you’ll probably want to target young people.
Next, you’ll need to define your message. How can you convey your message in a way that both creates a need for customers to buy your product while simultaneously informing and educating the end user? Think of big companies’ slogans and you’ll start to understand what a message should look like.
At the end of your brand development, you’ll need a colour scheme, a logo, and a consistent image. This is important because it directly relates to visibility. How can people see your logo, or even the colours, and immediately recognise your brand?
Take Your Ideas to Some Marketers
Because branding is a full-time job, you had better let some marketers do it for you. They might even have ideas that you hadn’t thought of before. Simply get online, look for a creative agency in London, and reach out to some marketers that can handle branding.
Once you’ve conveyed your message to your marketing team, they can handle the logistics such as designing the creative content, handling the social media accounts, and putting together some digital marketing campaigns designed to spread brand awareness. Building a brand takes time and few can do it overnight so remember to be patient, stick to your message, and always be consistent with your brand.