Want to know who to study for a great digital marketing campaign? Check out these five firms for inspiration.
When it comes to advertising, not all businesses are created equal. There are those of us whose products lend themselves well to adverts. The make up sellers, the fashion designers, and the car sellers.
On the other hand, there are those of us – the ones selling less glamorous products- who struggle through each ad. If you fall into this group, then some ad inspiration probably wouldn’t go amiss.
We picked out five firms who do digital well. Check them out for digital ad inspiration for your firm.
Five Firms who do Digital Advertising Well
Here are some of the five best advertisers in the online world.
1 – Sugru
If you haven’t heard of Sugru yet, you must not enjoy media very much and we are surprised you are reading this article. They have TV ads, radio ads, they are in the newspaper, they blog, they have 500+ links to their websites, and they occupy the first 15 pages of Google if you type their brand name into the search engine. If that’s not perfect advertising, we don’t know what is.
2 – Yelp
One of the best-known internet review sites, Yelp started its life as Eureka! Back in the early days of the internet, they quickly recognised the need for company reviews and kick-started the bandwagon. Still going strong, there is barely a single internet user alive that hasn’t heard of them enough times to know who they are and what they do.
3 – Airbnb
Remember ten years ago, when nobody had heard of Airbnb or knew what it was. A combination of social media marketing and an aggressive move to leave reviews of every location they cater to, has led to Airbnb becoming massive. They’re so big, in fact, that the pandemic hasn’t even touched them. Pretty impressive for a firm that don’t actually have their own hotel chain… a clever business idea indeed.
4 – Lego
Much like Airbnb, Lego take advantage of their social media accounts to garner followers. They have the added advantage of being a favourite nostalgic toy of every adult under fifty, but that doesn’t take away from the fact that their digital marketing team are incredible at what they do.
Lego have around 20 million followers on their collective social accounts. Add to that several movies, a platform for online gaming among young children, interactive virtual sets, photo competitions involving smartphones – and even an app – and you can see how Lego has evolved with the times.
5 – Red Bull
While some argue it is their packaging that has made them famous, we would suggest that it is their ability to use modern media to go viral that does the trick. From the soap box races being televised and streamed, to the “Red Bull gives you wings” advertising strategy that rolls at the start of their YouTube videos, Red Bull have some of the best digital marketing in the world.
Take our advice and learn from the best… and these five are at the top of the leagues.