A Guide to Corporate Video Production


As the scope of video production is widening, corporate video production has gone beyond what it used to be. With the availability of high-quality corporate video, many small and big businesses are taking advantage of the opportunities provided by corporate videos to improve their brand recognition and credibility. Nowadays, many companies now showcase their services and products on their website with the aid of corporate videos.

Here is a detailed guide to corporate video production for small and large businesses:

Essence of corporate video production

Foremost, there is a need for customers to realise the importance of corporate video to their business. From improving their brand recognition to helping them get more customers and enhancing the perception of their businesses by the public, corporate videos offer lots of benefits to both large and small businesses.

The stages of producing a corporate video

 Pre-production stage

This stage is where corporate clients and the video production company share ideas on what the company needs. The needs of the corporate clients will determine many of the factors to be considered when producing a corporate video. Animation, brand video and event filming are just some examples of the kinds of corporate videos that different organisations require.

The preproduction stage affords the parties concerned an opportunity to plan the whole process of corporate video production properly. With an adequate plan, the target audience is identified to ensure that the video delivers the message it is intended to. An eye-catching video concept is created during the stage, and both parties consider its suitability before going ahead with its production.

Production stage

With the whole process fully planned in the preproduction stage, the production stage takes care of the shooting of the video itself. At this stage, the video production company works on ensuring that high-quality video is produced without deviating from the specifications agreed on with the corporate clients.

Post-production stage

After the corporate video has been shot, there are still lots of works to be done by the video production company. At this juncture, most of the works left are about editing the videos and adding a few professional touches that will make sure the corporate clients are satisfied with the final work produced.

Even after the finished work is delivered to the corporate clients, video promotion is another service that will play a pivotal role in the achievement of the goal behind the production of the video. In simple terms, video promotion is all about creating strategies that will make sure that the video reaches the target clients and also enjoys the desired viewership. Though there are several ways to promote a video, the most important thing is to ensure that it reaches the target audience.

Would you like to improve the recognition, public perception and credibility of your organisation? Are you having troubles getting a corporate video production company to help you create a corporate video? If yes, Vebu is here to help you. With the availability of numerous experienced creative video producers, the company has all you need to enjoy the best corporate video production services.