How to start an email marketing campaign for business


The digital world that we all live in means that businesses have to be aware of all aspects of digital marketing if they are to prosper. From social media marketing to making your website rank higher when someone uses a search engine, your business needs to be on the digital ball to succeed.

A popular method of marketing in the digital age is to use email. It involves creating and sending a marketing email to current customers and new leads to highlight special offers and to describe and market your services. Valentino Vaschetto is a marketing expert working at leading tech company Iconic Industry and appreciates how essential email marketing is for modern business. He shares Iconic Industry’s vision when it comes to email marketing and digital marketing as a whole.

Simple steps to start an email campaign

If you have never run an email campaign for your business before the below tips will help.

Step 1: Collect email addresses

It is thought that there are 269 billion emails sent each day. Of course, they all need an address to go to! This means that the first step you need to undertake is to collect a list of email addresses from your website, blog or other marketing methods. Just be careful of GDPR and make sure you get explicit consent to do this if the person resides in an EU country!

Step 2: Set goals

Before you start composing and sending your emails, stop to think about what you are trying to achieve. Is this email campaign to inform about company news or to tell the recipient about a special offer they might be interested in? You also need to set out what the parameters for the email campaign are in terms of what will constitute a success and what you expect to get from it.

Step 3: Craft a great subject line

If there is one part of email marketing that causes most grief, then it is coming up with a great subject line. That is what the person who gets the mail will see first and is the main driver as to whether they will open it and read further. Try to keep it short and clear about what the mail is about – also, don’t type in all caps or use spammy phrases like ‘buy now.’

Step 5: Consider using software to make it easier

There are many popular email marketing software packages like Mailchimp that make email marketing easier. They make it simple to import your addresses, write your emails and conduct the whole campaign. They will also make it easy to track the success of it and your open rates which is vital for future plans.

Email marketing is not dead

With the recent advances in digital marketing, some people think that email marketing has had its day. This couldn’t be further from the truth! By the end of 2019, it is expected that three billion people globally will use email. With that in mind, running an email campaign makes perfect business sense.