If you are engaged in project management activity, it’s highly likely that you know what a Gantt chart is. But what if you don’t? From this article, you’ll learn what kind of a chart it is and why it is helpful in marketing campaigns.
What is a Gantt chart?
A Gantt chart is a chart with two axes. Those axes are classical horizontal and vertical lines. The first one shows a timeline or, in other words, dates. The latter one is needed for putting your tasks or activities on it. As a result, a Gantt chart shows how your tasks progress along a timeline. It is quite simple and efficient way to visualize plans. That’s why Gantt charts are so popular in tasks and project management.
If to speak in terms of digital project management, this is the case of special software that is called Gantt chart software. The processes here are automated so everyone will be able to manage tasks like a professional project manager.
What can you do with the help of a Gantt chart?
Its primary goal is to show tasks on a timeline and how they progress. Therefore, a Gantt chart is a perfect tool for managing and meeting deadlines in a timely manner. In general, Gantt charts help to:
- Create and manage tasks.
- Set dependencies between tasks.
- Set dates for assignments.
- Meet deadlines.
- Track progress of all the tasks and the entire project.
- Create milestones.
It’s a basic set of features. In theory, every Gantt chart tool should possess it. But of course, there are many advanced solutions in the market that offer a variety of additional great features: resource management, team collaboration, costs management, and many others.
Due to its simplicity, Gantt charts find their application in a plethora of different spheres: software development, construction, retail, manufacture, education, consulting, event planning, etc. If you are engaged in marketing activity, you can also use a Gantt chart and the ready-made marketing campaign template. It is a Gantt chart template where all the typical of any marketing campaign tasks are already included in it. So, it’s a matter of minutes for you to start your plan on the base of the ready-made template.
How can a Gantt chart help in marketing campaigns?
There are many benefits of using Gantt charts for your activities. Let’s talk about the most vivid.
- A layout of your campaign
Before you launch your plan, think over every step and detail. In order to successfully fulfil your project, you have to be prepared for as many possible scenarios as possible. It will help you to define the one that will work best. After that put all the tasks and dates in your chart – that’s it! From now on, you have a visualized step-by-step plan that you should follow.
- Easier communication between team members
Advanced Gantt chart tools offer far more features than a simple one offers. But it is becoming a necessity for a chart to possess collaboration features as most projects exist in a team environment. Team collaboration features can include comments on tasks, attachments, notifications, mentions, and some others.
- Clear dates and deadlines
Due to its simplicity, a Gantt chart will help you to construct a successful marketing campaign with clear dates. The chart allows you to take a view of what needs to be completed and when it needs to be completed, so it allows you to set milestones and, what is more important, deadlines. It makes it easier for you to see when you are hitting your targets and getting closer to successful accomplishment.
- Defined budget
When you define your goals and objectives clearly from the start, it is easier for you to draw up a budget in advance and stick to it. You can define what resources you have alongside set costs, dates for tasks to be completed, etc. If some tasks need to be adjusted, you will see how it will impact your budget. It will allow you to react to any changes in a timely manner.
This is not the ultimate list of benefits. You can benefit to a greater or lesser extent as it depends on the Gantt chart software you choose, your purposes, and many other aspects. But in general, a Gantt chart is a helpful tool for planning any kind of campaign.