Though the concept of social media monitoring has been existent for some time, but still it has not got the credit it deserves. It would be really difficult to pinpoint the exact reason behind this; an underestimation of insurance social listening could have a role to play.
Marketers are not fully in a position to comprehend social listening skills. The best part about this strategy is that it is flexible and you can put it to use for various purposes. The tools needed for social media listening are not only available with large business houses, but even the small ones.
Yes you can consider that the goals would differ across competitors, for example for a superior brand reputation management would be important, whereas for a new company being launched it is all about how to make inroads into the market.
No matter whatever strategy you adopt social listening skills and ORM insurance is expected to benefit your business. Let us explore some of the less obvious ways by which you can use social media listening useful for freelancers and even budding business houses.
Social listening skills pave way for lead generation
What appears to be the goal of any business? The key would be to achieve profits and be useful. For a new business it is all about lead generation and conversion.
With current levels of competition in the market it is really difficult to come across new clients for your start up. This is in spite of the fact with a wide array of digital marketing strategies and SEO; it becomes really difficult to get across the message. With brands having the same budget things are expected to become a lot difficult.
For a small business budget appears to be a major point of consideration. They need to achieve outputs by spending less. To sum it up they need a higher ROI. As far as lead generation evolves social media does not have a favourable response. Brands feel that it goes on to develop self-awareness but as far as lead generation in terms of ROI is concerned response is bad.
This is a statement evoking a lot of debate as a general feeling is that it would be applicable to certain industries. But social media works out to be viable channel where you can figure out customers who are really interested in your service or products and convert them to sales.
Just look out for people who are seeking out recommendations to a product on similar lines as yours. Sometimes they could be even complaining about your customers. You can interact with them on an immediate basis, find out their queries and pitch your service or product.
As per experts this is a social media marketing strategy which is not used. This means that in order to do the same thing you need not be competing with a lot of brands.
To work on this strategy you need a little bit of creativity as you need to take stock of various social media monitoring tools.